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General Category => General Discussion => Topic started by: WinfredWil on August 16, 2025, 01:26:08 am
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Though the Lincoln Continental Mark IV moniker already had been used on an ocean liner of a Lincoln in the 1950s, its reincarnation on a 1970s personal coupe showed that when it came to luxury car buyers, Ford's prestige marque had their number. As the story goes, Henry Ford II never liked the 1958-1960 Marks III, IV and V deeming them unworthy of the original 1940-1948 Continental created by papa Edsel, or its 1956-57 Mark II reincarnation. Thus, when Ford Motor Company VP Lee laccoca proposed a new "personal" Lincoln for 1969, Hank the Deuce insisted it be called Mark III instead of the more logical Mark VI. It's almost as if he was trying to salvage family pride by rewriting history -- as he probably was. But that new Mark made history all its own, and set the stage for an even more successful "second" Mark IV. Each was a stroke of genius, to a large degree the genius of Lee lacocca.
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